Products and Brands

Choose a suitable word for each gap.

1. PLK's product _____ has undergone a rapid change. They have added several new product categories to their portfolio. ??? awareness model placement make durables mix identity line image manager 2. MCI expands its security product _____ adding some products, which are aimed at smaller businesses. ??? awareness model placement make durables mix identity line image manager 3. If we want people to remember and recognize our brand, we have to have a big campaign to develop people's brand _____. ??? awareness model placement make durables mix identity line image manager 4. Government figures for consumer _____ show that half of British households own PCs. ??? awareness model placement make durables mix identity line image manager 5. What _____ is your car? - Ford ??? awareness model placement make durables mix identity line image manager 6. Ford launched a new _____ last week. ??? awareness model placement make durables mix identity line image manager 7. Brand _____ is what people think about a brand and how they see it. ??? awareness model placement make durables mix identity line image manager 8. When Tom Cruise drives a Lexus in Minority Report, that's product _____, isn't it? ??? awareness model placement make durables mix identity line image manager 9. Brand _____ is everything the company wants the brand to be seen as. ??? awareness model placement make durables mix identity line image manager 10. Mary is a brand _____ of a big company. She develops programmes that increase brand identity and awareness for specific products. ??? awareness model placement make durables mix identity line image manager

Your score is